For renowned Brazilian jewelry designer Yael Sonia, Uli Wagner converted an industrial prewar SOHO loft in New York City into a luxurious showroom/studio space. The open plan was remodeled to create a secured entry scenario, office spaces with different levels of privacy, hidden service functions  and most notably a spacious sales area that caters to the entertainment of clients.

Front and center is an illuminated display wall with an elegantly curated display table. These two main features are surrounded by seating arrangements of varying types amongst which are pieces by Holly Hunt and Zanotta. All other furniture is custom designed by Uli Wagner who drew inspiration from Ms. Sonia’s geometrically playful Jewelry. The material palette is characterized by different types of warm woods and bright off-white plasters and fabrics that set a clear and precise, yet feminine look.