The Proenza Schouler Hong Kong store at Elements is one of the latest store projects directed by Uli Wagner.

With the idea to offer the cultured Hong Kong customer with something special, Uli Wagner replaced the typical veneered millwork palette with a selection of rich stones. As with all projects, Uli Wagner spent significant time and energy in sourcing the right materials and studying the space to create a smart and functional retail environment.

Here, the brand typical perforated triangular laser-cut pattern functions as a transparent entry gate between store and mall. As with the other stores in the Club 21 network, the facade here is developed like a large fish tank with well-studied vistas that provide views onto appetizing product. Here the Ready-to-Wear collection is condensed, well positioned, and therefore highlighted - giving it outstanding credit among the award winning accessories.