The new underwear concept conceived by Uli Wagner as a logical continuation of his White Label Men's shop in shop concept.

Men's underwear found an entirely new approach in fixture sizing and therefore offers new opportunities in store layout.  Units for core product are clearly differentiated in look and feel, which eases the shopping experience. The louder black fixtures display launch product at the aisles and core of the space while the contrasting white fixtures display signature multipacks in the central areas. Brushed stainless steel hang-bars in minimal tubular shape are reminiscent of sporting equipment. The new contemporary folds and faceted surfaces reintroduced from the White Label concept add a refreshing spin to the outline of the fixture frames. Column covers in layered reflective black glass provide the perfect back ground for integrated video technology.