Seth Powers Photography

Seth Powers Photography

Shanghai, CN


Audemars Piguet Exhibition

French artist and designer Mathieu Lehanneur was appointed to conceive a special installation that is made of 12 rooms, forming a large ring – an allusion to a watch dial.

In the middle of the circle stands a huge rock, created from cast replicas of those found in Audemars Piguet’s home in the Vallée de Joux. Around it, twelve doors will open, each revealing a story about Audemars Piguet: from its origins to the 21st century, from watchmaking to contemporary art, from the Vallée de Joux to China. The themed rooms exhibit a close-up experience of the iconic swiss brand, linking the past to the present. 200 historical and contemporary timepieces are exhibited, transporting visitors on a 141 year-long journey.

Audemars Piguet has always sought to integrate creative vision with technical mastery, as horology, artisanship and artistry have been closely intertwined for centuries. The brand is pushing a different kind of boundary, having embarked on this journey from Le Brassus to China, and is looking forward to witnessing the encounter between these two very different worlds.

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Status: Built
Location: Shanghai
Firm Role: Photography
Additional Credits: Installation Designer: Mathieu Lehanneur