pc-|< paolo cesaretti Arch-

pc-|< paolo cesaretti Arch-

Firenze, IT


The Lobby | RC pavilion @ Cersaie 2015 |

A project combining sleek decoration with a bit of mistery in a place devoted to business transactions.

From the entrance, a combination of overlaying patterns leads the visitor to a main lobby space where discuss and negotiate. First he has to cross two galleries. The first one shows large suspended horizontal and vertical ceramic panels, suggesting a wide range of possible combinations. The exhibition in the second gallery overwhelms him. The visitor is inside the tiled displays admiring decorations and details in big arrangements.

A sense of luxurious wideness embraces him during the visit. The whole space is isolated from the outside through perforated panels recalling privacy and exclusivity, both representative of a specific marketplace idea. 



design | paolo cesaretti

design team | paolo cesaretti | paola danesi

visual design | claudia astarita

contractor | veneta allestimenti

photo | lorenzo pennati | stefano stagni

client | royal ceramica

trade show | cersaie 2015 bologna IT

area | 260 sqm

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Status: Built
Location: Bologna, IT