Apple has announced a range of new products, including a new larger iPad, two new smartphones and a long-awaited update to Apple TV.

In a now traditional September event, this time held at San Francisco’s 7,000 seater Bill Graham civic auditorium, 2,000 engineers, advertisers, executives and journalists saw Apple’s marketing chief Phil Schiller reveal a new 12.9-inch screen iPad that the company hopes will appeal to both professional creatives and committed tablet users. — The Guardian

[Apple Inc.] reached an agreement to rent about 76,000 square feet of office space in the South of Market neighborhood’s 235 Second St. [...]

the area has some of the highest monthly asking rents in the city at about $66 a square foot. [...]

Apple and Facebook have been notable holdouts as Silicon Valley giants like Google and Linkedin gradually expanded their footprints in San Francisco. — bizjournals.com

You’ll will still be able to gaze lovingly upon the ultra-sleek new Cupertino “Spacehip” campus — no drones required.

Buried in city documents filed this spring are previously unreported plans for a new visitor’s center — complete with a store and viewing platform. Apple’s 2013 approvals for the massive project included the ability for Apple to build a visitor’s center, but a detailed project description had not been submitted until April. — bizjournals.com

"There were many meetings when the Apple representative would pick up your [iPhone] and say: 'That's what we're building.' What that means is — if you look at the phone, there's the sheen on the phone, there's the bevel on the phone, there's how much shine they have ... every piece of that phone is engineered, and the building is the same way." [...]

The project is so extensive — and Apple is so demanding — that Apple Campus 2 has effectively "raised the bar for construction standards" — businessinsider.com

So will Apple’s version of street-based imagery simply be a direct copy of Street View? Possibly not. A patent filed back in 2013 mentions “3D Position Tracking for Panoramic Imagery Navigation,” and the filing is disparaging of existing imaging software, calling it a “tedious experience,” though it doesn’t mention Google Street View by name. — venturebeat.com

A state senator on Monday expressed his concerns about Apple’s policy of not hiring construction workers with past felony convictions at the tech giant’s new campus... Union leaders told The Chronicle that several workers suddenly lost their jobs building Apple’s new campus in January because they had past felony convictions. [State Sen. Mark] Leno called the situation “equally surprising and disturbing...” — SF Gate

Apple design chief Jony Ive and retail head Angela Ahrendts are working together on a redesign of Apple's retail stores — a different approach that will make them better suited for selling the fashionable Apple Watch, according to a new report. [...]

And while Apple Stores are known for their carpet-less floors, Ive did tell Parker that he overheard someone say they wouldn't buy a watch from a store if they weren't standing on carpet. — appleinsider.com

When Steve Jobs designed a new headquarters for Pixar, he obsessed over ways to structure the atrium, and even where to locate the bathrooms, so that serendipitous personal encounters would occur. Among his last creations was the plan for Apple’s new signature headquarters, a circle with rings of open workspaces surrounding a central courtyard. — Walter Isaacson, Linkedin.com

Newson, who will continue to be based in the United Kingdom, will be an employee of Apple, and will be frequently traveling to the company’s Cupertino, California, headquarters. The industrial designer has had his work archived by MoMA, and has been commissioned by Ford, Nike, and Qantas Airways, among others.

Ive and Newson, who have been close friends for years, have been spending time together over the past year. During that time, they have also worked on some designs for Apple. — vanityfair.com

The trademark effort was reportedly spurred by copycat competitors seeking to emulate the Steve Jobs-inspired minimalism (and massive business success) of Apple’s retail store. Alleged store copycat Microsoft, by the way, has its own trademark on its not-at-all-inspired-by-Apple retail stores... — qz.com