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Recent computational tools that model the simulation of traffic, acoustics and heat conservation, among others, are allowing a more quantitative objective evaluation of forms.
The metrics could be expanded to include terrain maps, sun paths, existing trees and other environmental input, allowing the buildings to be highly adaptive to their context. The physics simulation could force certain boundary shape constraints.
— Joel Simon
Evolving Floorplans is an experimental research project created by a New York-based programmer, Joel Simon. When approaching floorplan design solely through the angle of optimization, a genetic algorithm arranges the rooms and the flow of people in a manner that minimizes things like walking time... View full entry
The trademark effort was reportedly spurred by copycat competitors seeking to emulate the Steve Jobs-inspired minimalism (and massive business success) of Apple’s retail store. Alleged store copycat Microsoft, by the way, has its own trademark on its not-at-all-inspired-by-Apple retail stores... — qz.com
Microsoft's trademark layoutOf course, it isn’t just dueling technology giants trademarking their retail layouts. The term of art for this kind of intellectual property protection is “trade dress,” and it has long been a staple of the retail world. View full entry