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The trademark effort was reportedly spurred by copycat competitors seeking to emulate the Steve Jobs-inspired minimalism (and massive business success) of Apple’s retail store. Alleged store copycat Microsoft, by the way, has its own trademark on its not-at-all-inspired-by-Apple retail stores... — qz.com
Microsoft's trademark layoutOf course, it isn’t just dueling technology giants trademarking their retail layouts. The term of art for this kind of intellectual property protection is “trade dress,” and it has long been a staple of the retail world. View full entry
