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The whitewashing and subsequent demolition of Long Island City graffiti mecca 5Pointz was painful enough for the arts community, but now G&M Realty, the developer responsible for the loss, wants to trademark the 5Pointz name and use it for their new residential towers at the site. And artists are not happy, saying the developer is trying to bank off their name. — 6sqft
The trademark effort was reportedly spurred by copycat competitors seeking to emulate the Steve Jobs-inspired minimalism (and massive business success) of Apple’s retail store. Alleged store copycat Microsoft, by the way, has its own trademark on its not-at-all-inspired-by-Apple retail stores... — qz.com
Microsoft's trademark layoutOf course, it isn’t just dueling technology giants trademarking their retail layouts. The term of art for this kind of intellectual property protection is “trade dress,” and it has long been a staple of the retail world. View full entry
