When Apple finishes its new $5 billion headquarters in Cupertino, California, the technorati will ooh and ahh over its otherworldly architecture, and Apple will pat itself on the back for yet another example of "innovation." ...But few are aware that Apple’s monumental project is already outdated, mimicking a half-century of stagnant suburban corporate campuses that isolated themselves—by design—from the communities their products were supposed to impact. — Fast Company Design

"Students are the advanced guard of creating that activity, that buzz. They help make it easier to persuade other businesses and investors there is something going on here.”

Not everyone is convinced. [...]

“Universities are now aping the private sector by building this top-end stuff, so a lot of students feel priced out. You can’t blame private companies, but universities have a got a different role. They should try to provide affordable options and not act like property developers.” — theguardian.com

'None of the buildings seemed built to impose and in all of them one had the sense that what mattered about a room was the spirit and determination with which it was filled, and the uses to which ingenuity could put it. When I want to remember what a first-class education felt like, that is the architecture I remember, and it mattered solely because of what people did with it.' — The Guardian

The Hebei Academy of Fine Arts in China’s Hebei Province has constructed a new campus in Xinle City that, rather than resembling local architecture, adheres more to Gothic and European styles. Specifically, it bears a striking resemblance to the Hogwarts School of Witchcraft and Wizardry. [...]

But the new building is actually called “Cinderella’s Castle,” and was modeled on structures from medieval Europe. Unfortunately, the building has little to do with Cinderella or Hogwarts. — Entertainment Weekly

[...] colleges in China are copying America’s copycat approach. There’s a university in Shanghai where faux English manor houses sit side-by-side with dorms modeled on Britain’s half-timbered homes. To the north, Hebei province boasts a university inspired by Harry Potter’s Hogwarts—itself fashioned on the traditional collegiate Gothic. Even specific colleges have been cloned. — theatlantic.com

The wait is finally over. After a unanimous decision from the jury, Rem Koolhaas of OMA has the winning design for the new Berlin Media Campus of German publishing house Axel Springer. OMA's concept won against those of two notable finalists, Bjarke Ingels Group (BIG) and Buro Ole Scheeren. A contract will be issued once it has been decided if and when the construction project can be implemented. — bustler.net

Bramberger [architects] from Graz, Austria had the winning scheme to design the High Tech Campus in Villach, Austria.

Bramberger's clear-cut scheme integrates office and educational facilities with green space that will eventually connect with surrounding buildings to create a fully functioning campus. — bustler.net

After the success linked to their Rolex Learning Centre, built on the campus of EPFL Ecole Polytechnique Fédérale de Lausanne, SANAA again set out to design a non-hierarchal relationship between the elements of a landscape that is human before it is architectural. The campus lies on the former site of Milan's Centrale del Latte (milk-processing plant), whose north side is attached to the university's existing complex. — domusweb.it

Google has hired Ingenhoven Architects, a German firm that specializes in sustainable architecture and has completed award-winning green designs from Sydney to Stuttgart, to develop plans for what could total nearly 600,000 square feet of space. Google currently owns or leases about 4.3 million square feet of space in Mountain View, according to its securities filings. — mercurynews.com