Foster + Partners’ design for the Brompton Road Apple store in London is ready for its debut tomorrow, showcasing the company’s renewed focus on AR and other consumer technologies in what is the latest in a long string of retail commissions between the British architect and the  California tech giant. 

The design reuses a former arcade structure from 1903 in a way that invokes the form and function of the typology’s original role as an enclosed shopping district and social condenser. The store comes equipped with a suite of naturalistic elements, including a group of 12 welcoming Sicilian ficus trees, in addition to new bio-resin terrazzo wood floors, which intend to reflect the goals outlined by the company’s new green design mandates.

As such, the store aims to run 100% on renewable energies. The new location also features Castagna stone finishings, depth-enhancing mirrors in the Forum area, and plenty of locally-sourced timber that was used in the 23-foot-high vaulted ceiling, display desks, and seating accommodations placed deliberately around the 20,000-square-foot two-story space.

Apple said the store will be inaugurated with a new immersive AR experience called "United Visions" that was inspired by the poetry of William Blake and created by the Getty Museum with the help of digital artist duo Tin&Ed.

The latest Apple store design is Foster’s fifth such completed project since the start of the decade, following similar conversions of historic structures in Los Angeles and Rome. The company has now pursued a minimum of 24 collaborations with Foster + Partners overall.