"Now nearly double the size of its original version with a higher ceiling and more natural light, Apple Fifth Avenue is a brighter, more expansive space, and the perfect stage for customers to discover and try Apple’s newest products...It remains the only Apple retail location open 24 hours a day, 365 days a year," Apple reported in a recent press release.

The design was led by Foster + Partners in collaboration with Jony Ive. The team has introduced a number of new features and changes to the underground retail space. Known by it's iconic glass cube and suspended Apple logo, the newly renovated store sports a new stainless steel spiral staircase, 62 skylights that connect the underground space to the city above, a new area for classes, and of course, extended space to display the newest products.

Additionally, the team chose to dig further into the base of the space to provide higher ceilings, creating a more expansive environment for visitors. Nature also plays an important role in the new design with the addition of a number of trees that have been planted throughout the store with accompanied upholstered seating that hug the trunks of each tree.

Stefan Behling, the head of studio over at Foster + Partners said that the goal was to make the space feel "fresh and outside," something that the underground space achieves through its connectivity through it's various skylights that work in tandem with an LED system that mimics the color temperature of the exterior above.

The reworking of the iconic store also occurred up at the street level. Jony Ive remarked on the approach saying: "The new design seeks to build on the original idea and create a public plaza that celebrates the vibrant nature of New York City. It gifts Manhattan its greatest new urban room, a celebration of city life, diversity and creativity.”

Surrounding the glass cube are 'Skylenses' that allow light into the space below and are arranged in a grid on either side of the transparent geometry. 

Tim Cook, Apple's CEO said, "Our customers are at the center of everything we do, and Apple Fifth Avenue is for them, to inspire them, and to provide the very best place to discover our newest products."