Furniture and interiors giant IKEA has announced that it is branching into selling renewable energy to households, beginning with its Swedish market in September 2021. Titled STRÖMMA, the scheme will operate as a monthly electricity subscription that allows people to source energy from wind and solar power and use an app to track their electricity usage.
In addition, customers who use IKEA solar panels, which are available in 11 countries, will be able to track their own energy production through the app and sell back surplus energy. Following a rollout of the renewable energy offer in Sweden, IKEA is hoping to expand the service, as well as its solar panel products, to all IKEA markets worldwide.
When sourcing energy, IKEA is aiming to offer electricity from solar and wind sites which are five years old or less, in order to spur the construction of new clean energy sites. The initiative also forms part of IKEA’s broader mission to become “climate positive” by 2030, reducing more greenhouse gases than are emitted from its entire value chain, from raw materials to customer disposal of products.
“At IKEA, we want to become fully circular and climate positive by 2030, built on renewable energy and resources,” said Jan Gardberg, New Retail Business Manager at Ingka Group, which owns IKEA’s stores worldwide. “We believe the future of energy is renewable and we want to make electricity from sustainable sources more accessible and affordable for all.”
IKEA has seen a surge in revenue since the beginning of COVID-19, with customers around the world revitalizing their home environments while remote working. Last month, fellow interiors and furniture giant Herman Miller completed its $1.8 billion acquisition of Knoll, including announcing a new name: MillerKnoll.
Last week in New Haven, meanwhile, Connecticut’s most famous brutalist landmark, which was partially demolished to make way for an adjacent IKEA parking lot in 2003, completed its extensive Passive House renovation by Becker + Becker. The nine-story Pirelli Tire Building was completed in 1970 and owned by IKEA from 2003 until 2019.
2 Comments
I am patiently awaiting IKEA to roll out SOLAR INSTALLATIONS and equipment for home consumers to use In the USA. Here in Arizona solar is a no brainer. It is just hard to cut through all the sales mumbo-jumbo and jargon and find good quality equipment and reputable people to install it. Having a trusted name like IKEA backing solar would be a great service for consumers as well as adding to IKEA'S goal to support global sustainability while improving sales profits at the same time. I would most likely be the first person to sign on once IKEA starts a pilot program here in AZ.
What are the AHJ regulations and codes for huge solar and battery storage facilities like the one approved by Los Angeles? What is the impact on this piece of desert and what sort of clearances are required by the Environmental Protection Agency? I will appreciate any links to this kind of literature, if available. Thank you
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