Valdsgaard believes Apple’s know-how and recent progress within AR will be a crucial complement to Ikea’s in-house competencies. Another major benefit of working with Apple is the company’s gigantic ecosystem of users. — Business Insider
Ikea will partner with Apple to co-build an AR-based shopping app that will enable its users to try out virtual furniture at home before making buying decisions. Michael Valdsgaard, Leader of Digital Transformation at Inter Ikea, noted that the app is intended not to replace the company's physical stores but to compliment them.
Upon its launch in the Fall of 2017, the new AR app will have 500-600 products available.
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