BIG is making a huge investment along with partners UNStudio and Squint/Opera in a new virtual platform that responds to the demands of the post-pandemic world with a digital presentation tool aimed at increasing effective collaboration on and reducing the carbon footprint of future projects across the world.
Video courtesy of Squint/Opera, UNStudio & BIG
The new project, called SpaceForm, promises to drastically reduce costs of project development by offering users the ability to present 3D models with up to 100 co-workers in real-time, saving resources with its multi-device ability to connect with widely-used visualization software like Rhino, Rivet, Sketchup, and Unreal seamlessly.
Before the COVID-19 pandemic, firms had been mostly expanding their footprints, growing a web of connections between offices that has become obsolete in the minds of some thanks to the changes caused by the pandemic. Now, with the onset of virtual workspace becoming all the more apparent, BIG has coupled with UNStudio and creative digital designers Squint/Opera to develop the platform based on a prototype first conceived in 2018 with the help of funding from video game producer Epic Games’ seed-funder initiative Epic MegaGrant.
The ability to work with so many disparate people so intimately is one reason BIG founder Bjarke Ingels is so interested in its potential.
“In the future, every physical object will be connected to one another, sensing each other and everything in between. For every physical object, there will be a digital twin. For every physical space, a virtual space,” Ingels said in a statement. “SpaceForm is the augmented creative collaborative environment of the future which will allow an instantaneous confluence of actual and imagined realities — the present and the future fusing in our augmented sense of reality.”
9 Comments
I woke up this morning hoping I would get an augmented sense of reality. Unfortunately the cat hid the goggles so I am back to a sketch pad and a piece of charcoal. Woe is me.
I, for one, trust Bjarke implicitly and in no way feel cynically about this effort.
As well you should. What could possibly go wrong psychlogically or emotionally with having a perfect digital twin.
yeah no
i don't understand what they're really proposing. It's awfully vague and sounds like pure puffery.
I believe they want to create an epistemology machine.
They're framing something that requires a huge amount of effort, with a high chance of failure, but from which a few people stand to benefit greatly, as an inevitability. Because any other framing would expose the fact that very few people actually want this.
Parametrics 2.0?
Looks and feels like the game my 11yo niece plays every day with her friend.
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