Cars are crafted to take us on a journey to different places; to travel, to discover, and to explore an exciting adventure. However, automotive exhibitions for far too long have been dwelling cars on the inside within confined and enclosed walls reflecting otherwise.
Re-imagining this traditional museum display of automobiles, and with an intent to instill the true experience of personal freedom conveyed by automobile, Jared Zaugg, an automotive lifestyle brand specialist and multifaceted expert envisioned the concept of setting the exhibit en Plein air (outdoors). Zaugg pictured the idea of “Porsches in Nature” an assortment of significant Porsche models placed amidst a breathtaking landscape, where the sense of scale is softened by the massive expanse of nature’s backdrop.
The concept exhibition is in the picturesque Canyonland region of Utah as a single marque exhibition, involving 30 influential Porsche models, where the canvas will draw a significant number of eyes as the subject in the frame itself. According to Zaugg, the concept is drawn from a mix of influences from the Guggenheim Museum, Petersen Auto Museum, Desert X, and Christo Environmental Art yet are totally unique in engaging with the true qualities that automobiles represent.
There is nothing virtual or clinical or sedentary about this concept,” says Zaugg in a statement “Quite the contrary. Like freedom and movement, itself, this exhibition is a verb.”
The ‘frames’ performing as the car displays are proposed to be UV-blocking transparent boxes which will ensure security through 24 hours video surveillance, provide protection from humidity and offer a fish-bowl effect to the spectators. Winding along the scenic roads of canyonland in Moab, Utah, the cars will be placed on an interval of 5-10 miles (10-16 Km) and remain accessible by all kinds of automobiles. The exhibition is hoped to be launched in the upcoming year, with an estimated duration of three to four months.
With concerns of social distancing on the rim along with the bottled public desire to step outside, “Porsches In Nature”'s concept and timing could not be better, with the goal of a spring 2022 launch.
47 Comments
I hope he doesn't get any permit to put these things in a beautiful desert, besides that, the pictures are from monument valley and arches national park. Why is this on Archinect? more fitting for motortrend or some of those ugly magazines.
what? do you think people like seeing porsches in glass cubes when they're hiking? I don't even like those crappy cars in the streets. why can't you go outside without the need to have a bullshit "experience"?
yes! the common people admiring their favorite car brand, porsche! and in nature. amazing.
Next up: "Lawnmowers Under Water"
Was this conceived before or after the monolith stunt?
it would be more poignant to do "Porsches on ice" set out on iceshelves, and as global warming melts the ice these beautiful machines sink down to the dark depths of the sea.
how do i sign up to get my Turner Prize?
I’m not sure why, but “Porsche’s in Nature” instantly made me think of Zebras in America from Freddy got fingered
Really reminds me of Prada Marfa by Elmgreen and Dragset...
Comparing this remarkably insipid project to Desert X, strains credulity. It makes sharks in formaldehyde look genius by comparison. It does manage to do one thing well; why we should round up the 1% and put them in cages.
You really need to read The Gulag Archipelago.
This is brilliant. (And I love how the trolls are already out. Don't they realize by now that their anonymous hate only serves as an endorsement? Too funny.) This would be a spectacular exhibition. Make it happen!
...says the one-post pony. It's a pretty meh project bordering on ridiculous. It's easily forgettable and offers literally nothing remotely close to the praise you, and the other one-post ponies are giving it. Not one single troll comment here either but keep dishing out thumbs down if it makes you feel better.
i see we're employing the trump strategy here
Logan - I'm not anonymous and I think the installation is hideous. The ecological damage that transporting the installation into the desert has the potential to be huge. Also the UV damage to the cars would quite high. To top it off the installation is just lazy with minimum creativity beyond the contrast between natural and manufactured beauty.
But I made a rendering which is ignorant of how one might seal glass to itself without mechanical fasteners and to the ground without excavation! That's DESIGN, right?
it's a shame that there are so many rocks to be found in the desert.
Considering the amount of graffiti and damage your standard issue prick does to nature itself when outdoors in protected places, I can't imagine these will last more than a week.
Those cars are beautiful works of engineering. And, arguably part of Nature. They just don’t belong out in nature.
Or maybe they do. I don’t know. It’s not a moral feeling, it’s just an artistic feeling
Ahhh, yes. "Experiential." As in, you can see a car through super-reflective glass. But can't touch the car. Or the glass. Can't smell the oil or the leather or rubber or anything else. Can't hear the engine.
Very experiential indeed. A hologram of a car inside a cube would be more interesting.
This is a very cool idea, and if the organisers can pull it off, good for them. What is surprising is the vitriol directed at the idea. Much like how the Guggenheim attracted opprobrium for its Art of the Motorcycle exhibition, in spite of, or perhaps because of, the exhibition's success. I think it's a perfect expression about how we can celebrate great design, outside the confines of a museum. Bravo.
It's not great design though.
The installation is just a lazy attempt to show the contrast between natural and manufactured beauty. It's not creative in any fashion, nor would it actually look like that in attempted in real life.
In addition, the ecological damage that transporting the installation into the desert has the potential to be huge. Also the UV damage to the cars would quite high.
And another one-post pony graces us with their insightful wisdom.
I too celebrate "great" design, especially when it comes in glass vitrines. This idea is as dumb as that motorcycle show, perhaps dumber, precisely because it occurs in a space under threat by humans, and the very industry that powers these rides for the 1%.
The 1% by definition only create 1% of the automobile footprint.
^crude misleading oversimplification. i recall Jay Leno has a 34 car garage. While my family of 4 has a single car, and only use it occasionally.
Unless he’s driving more than 1 at a time it’s a moot point.
Who tf cares how many cars jay leno has. If his cars evaporated no ones life would get any better, except jealous haters who don’t matter.
right, but if he gave 1 or 2 to me and a second house my life would. that's all i'm after...
Who cares about Jay’s cars... think about the environmental impact of all that denim!
Anyway it’s Offset by the albedo effect from his big head of white hair.
The exhibition looks like a concept, not a fully worked solution. The history of Porsche design, on the other hand, is undeniably great. Porsche designers took a very basic horizontally opposed air-cooled engine (as used in the VW Beetle) and developed into a world beating sporting car.
Oh, so you're stung because you think we don't like the cars and for some reason that makes you feel the need to defend the idiotic installation. To be clear, this would be a dipshit idea with any brand of cars in them, and that has nothing to do with the fact that I find Porsche to be a great identifier of people, predominantly men, who have inferiority issues.
I suggest that the amount of effort and thought that goes into the project should always exceed that spent marketing and publicizing it. It doesn't seem that has happened here.
looks cool in photoshop - and they are admittedly pretty objects
it's an abomination of a proposal for our wild spaces -- completely tone deaf to the beauty of the natural world & utterly inappropriate & egregiously unlike doing this in the guggenheim
(not as good as lawnmowers underwater)
at least they are creatively sited
I see that my comment compare this nonsense to a 1st year studio drop out was nuked. Boo urns. If you don't like criticism then stay under your rock.
Correction. Turns the disappearance of my comment is collateral damage following the nuking of the user I responded to. Thanks Big Green Head for the clarification.
Yeah, when you Fonzie your own comment, you've jumped the shark.
Honestly, a huge part of the problem with this is just the name. Porsches In Nature sounds obvious and simplistic. Naming it like a Sufjian Stevens song would make it more enigmatic. “Grey Rubber Softens But Heat Renders Our Turbulent Dreamtime Universal”
how many employees/friends/family of the designer or the author of the "article" have posted here in the last week?
Another car in a desert:
From the 1953 Nevada nuclear test site.
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