The LEGO Group today revealed the design of the experience center “The LEGO House”. The center, which will be built in Denmark, illustrates the systematic creativity of LEGO bricks and is expected to attract 250,000 visitors annually. — aboutus.lego.com
3 Comments
big and lego go together.
The beginning of the video illustrates the kind of playfulness that I miss when the clean and fancy interiors are shown.
This is a high end art museum, with the art exhibition swapped out for legos. some space devoted to the crazy cool art people actually do with legos makes total sense, but it seems like there is little else. Where is the fun? What are the people doing? Why would I take my kids there? Seems like architecture-as-a-Lego-branding-exercise should include a massive open space with an endless supply of legos where people can go build shit on a scale they typically can't -- and build on what was left by the last visitors...?
Legos are the toy version of unitized construction -- the building concept could reflect this? The building design seems like a generic high end container, and the programming as depicted seems woefully non-interactive...
Block this user
Are you sure you want to block this user and hide all related comments throughout the site?
Archinect
This is your first comment on Archinect. Your comment will be visible once approved.