Pei Cobb Freed & Partners

Pei Cobb Freed & Partners

New York, NY


1271 Avenue of the Americas Recladding and Repositioning

An early modern icon of its generation, this historically significant building is undergoing a sensitive and carefully considered program of restoration, modernization, and improvement.

The repositioning of 1271 Avenue of the Americas comprises five interdependent and parallel projects: facade replacement, lobby restoration and upgrade, plaza improvement, elevator modernization, and significant MEP system upgrades throughout the building.

Adhering to the intentions of the original design, upgrades in the landmarked lobby involve selective replacement and restoration of the existing glass ceiling, stone floors, and marble walls. Improvements to the storefront enhance the relationship of the building to the plaza and its surroundings. An iconic new canopy over the existing 51st Street passage reestablishes access to the plaza while providing exciting retail opportunities.

Incorporating low-E glazing and thermal breaks, the new cladding provides 50 percent more vision area while retaining the essential proportions of the original façade.

SITE: The former Time & Life Building in Midtown Manhattan

AREA: Building area 2 million ft2 / 185,000 m2; curtain wall surface area: 626,000 ft2 / 58,000 m2

COMPONENTS: Recladding of curtain wall and storefront façade; restoration and upgrade of historic lobby, including elevators and exterior plaza

CLIENT: The Rockefeller Group Development Corporation

PCF&P SERVICES: Architecture for lobby and plaza; exterior envelope; interior design of lobby

SUSTAINABILITY: Registered for LEED Gold

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Status: Under Construction
Location: New York, NY, US
Firm Role: Architect
Additional Credits: Historic Preservation Consultant: Higgins Quasebarth & Partners LLC; Landscape: Ken Smith Landscape Architect, New York; Structural and M/E/P: Arup; Fountain: Fluidity Design Consultants, Los Angeles; Signage: Poulin + Morris, Inc., New York; Lighting: One Lux Studio; Images: Pei Cobb Freed & Partners, Pei Cobb Freed & Partners

Ground floor plan
Ground floor plan
Typical floor existing
Typical floor existing
Typical floor proposed
Typical floor proposed