Dea Kudibal, wanted to get into the Chinese market and asked us for a shop-in-shop solution that could be used for malls - but could later be reworked to fit within stand-alone shops. The shop concept should also be able to work for the European market.

As Dea Kudibal started with scarves as the main product - we wanted to showcase the scarves through a centerpiece with glass domes fitted with an air fan that would make the scarves flow around in the domes.

Another key aspect of the concept was to ensure that the shop would be experienced as a shop - even when being part of a large mall floor. Therefor the concept was to do a frame all around the shop with entrances on all sides.