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Jeff Offenbecher

Jeff Offenbecher

Brooklyn, NY, US

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Hay US Launch

After bringing Hay to the US market Herman Miller Approached DFA to help launch the brand’s first storefronts in North America. The stores build on the Danish company’s concept for expo installations and pop-ups, utilizing their New Order shelving system as an all encompassing spacial tool. Enclosure, display, storage, and lighting exist within the same framework, blurring the lines between furniture and building. I worked with lighting, electrical, and structural consultant teams to allow for the shelving system and integrated lighting to be permitted as a permanent installation. DFA also designed traditional architectural elements to integrate with the New Order shelving system. My work on these projects encompassed all phases including working with the local architect on permitting requirements and meeting with the contractor on site.

 
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Status: Built
My Role: Design, Construction Documents, Construction Administration, Consultant Coordination
Additional Credits: This work was done as an employee of DFA.