The Tiffany & Co store is in a historical building dating back to the turn of the century, located in Via Della Spiga in Milan’s fashion district. From the outside, the elegant shop windows discreetly advertise the presence of the shop, while at the same time highlighting the precious objects on sale. Inside, the design challenge was the restructuring of the existing structure into elegant spaces to reflect the Tiffany style.

Goring&Straja Studio, together with partners PLG and Levy Sanchick & Associates Architects, were commissioned by Tiffany & Co. to design their new store in Rome.
The store is within a historical building dating back to the turn of the century, located in Via del Babuino in the heart of Rome’s fashion district. From the outside, the elegant shop windows discreetly advertise the presence of the shop, while at the same time highlighting the precious objects on sale. Inside the shop, the design challenge was the restructuring of the existing structure into elegant spaces to reflect the Tiffany style.