We hope you're here at this website for the same reason we're here at SmithGroup: because you care about and crave great design. We don't mean design that simply looks pretty, or design that has the top architectural photographers swooning.
Great design does that, but it does so much more, too. Great design is about cultivating client relationships where creativity can flourish. It's about listening to and collaborating with clients to understand their needs and their objectives -- and then coming up with design solutions that are unique and meaningful and hit the bulls-eye of their expectations every time. It's about striving and not settling. It's about upping the artistic ante and creating something that packs an emotional wallop -- but it's a wallop backed up with empirical knowledge, solid engineering and detailed execution. It's less about big talk and more about big ideas, ideas that resonate within the hearts and minds of our clients and their constituents.
Above all, great design is great fun -- it's fun to create, it's fun to experience, it's fun to see the reaction of our clients when their project succeeds beyond their wildest dreams.
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