New York, NY
Rent the Runway is a membership based website which functions as an endless closet. It is a fashion company with a technology soul, powered by a progressive business model and proprietary technology. Giving its clients access to luxury experiences and well over 65,000 items to choose from, Rent the Runway is changing the way women think about getting dressed. The New York Times calls it a “Netflix model for Haute Couture.”
Partnering with TPG, Rent the Runway is expanding their reach by opening brick and mortar locations to further enhance consumer experience. Challenging in its non-traditional service model, the store design embodies the concept of the endless closet and aims to establish Rent the Runway as a fashion source to women of all ages. TPG worked with Rent the Runway on three locations: Washington, D.C., New York, NY, and Chicago, IL.
Status: Built
Location: Washington, DC, US