TPG Architecture

TPG Architecture

New York, NY



International digital advertising and communications firm Havas worked with an architecture firm for more than two years to identify an appropriate space in Manhattan into which the industry leader can move its creative and media staff.  Havas ultimately signed a 15-year lease for 260,000SF, comprising seven floors at 200 Hudson Street and an additional floor at 205 Hudson Street. The new offices will bring together over 1100 staff from Havas Worldwide and agency groups Euro/RSCG, MPG and Arnold currently in disparate locations throughout New York City.

The design seamlessly integrates Havas’ creative and media staff within a progressive workplace that reflects the firm’s forward thinking philosophy. The firm also redesigned the lobby at 200 Hudson Street and established Havas’ brand identity at the building’s street entry, which is visible to cars driving into and out of Manhattan via the Holland Tunnel.

The interior features a fun multi colored LED light display in the elevator lobby upon the reception entrance. The multi-story interconnecting stair case is the segway to all the companies under the Havas umbrella. It is the most beneficial design for the company and they are able to huddle and collaborate with ease. The new space features an in-house, world-class production facility and an innovation laboratory. Along with this they have the most forward technology programs in the open area workstations. A featured custom millwork wall is visible throughout with various large glass segmentation intermixed to provide an airy unenclosed space. The light provide an openness that enhances the variety of color seen all aspects of the space furniture and fixtures. The furnishings are bright and vibrant while comfortable in feel. Lounge areas, cafes, luxury oriented conference rooms, and booths offer for a variety of fresh meeting spaces. Within the space there is also a private theater, which gives the availability to present to a larger group while still keeping the same easy feel that is seen in every aspect of this creative fit out.

The design allows all Havas companies to benefit from shared flexibility, premium technology and the convenience of being in one location, while preserving the integrity of each distinct agency group.

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Status: Built
Location: New York, NY, US