The historic I. Miller Building, located at the corner of Broadway and 46th Street, was designated a NYC landmark in June, 1999. It was found to have “a special historical and aesthetic interest and value as part of the development, heritage, and cultural characteristic of New York City.”1 Shoe manufacturer Israel Miller opened his first retail store on the ground floor of 1554 Broadway in 1911, catering to both professional theatrical clients and the general public. After acquiring a long-term lease for both 1554 and the adjoining property at 1552 in 1920, Miller hired architect Louis H. Friedland to create the design for his new shop in this prominent Times Square location. Renovation of the two original four-story tenements on the site (1552 and 1554 Broadway) was completed in 1926. 

 
The I. Miller Building is not only a historic landmark but an iconic fixture in one of New York City’s most highly visited areas; therefore it was important for all those involved in this project that the historic building be brought back to its former splendor.  The use of original materials, from the shimmering marble dust in the stucco, to the custom metallic bronze paint, the rich bronze and Italian marble, allows the building to stand out once again among its brightly illuminated neighbors in the throbbing heart of Times Square. The design of the Broadway façade, which was based on historic images and evidence, brings back a lost charm to the district while accommodating the needs of the tenant. The two elements that were particularly important to the original design, the bronze lettering and marble statues, have been restored and reinstated, allowing this landmark of commerce and culture, the show folks shoe shop dedicated to beauty in footwear, to take a place of prominence in the heart of the Theater District.