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They want granite countertops and stainless steel appliances. They want a finished basement and an en suite bathroom. They want (original) hardwood flooring and His-and-Hers vanities. They want it for less than fair market value and in their current neighborhood. [...]
According to HGTV, viewers in their target demographic watch the network for an average of two hours and 14 minutes per sitting. But why? What is it about HGTV that makes it so compulsively watchable?
— PS Mag
HGTV isn’t a network that accumulates narrative, but it is a network that accumulates detail.Related:Falling through the sharing economy's looking glass—and into an ocean of unpaid, gendered, domestic laborThe Onion takes on the 'Tiny House' movementKanye West has ambitions to design for Ikea... View full entry