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[Common is] a version of communal living that suggests tech utopia in its ultimate test case: with Nest thermometers, and Casper mattresses, and a house Slack channel, so you can see whether anyone else wants Seamless without having to yell down the hall. [...]
As a business proposition, rental real estate wouldn’t necessarily seem like it has much to do with tech; but as a mentality, co-living is pure Silicon Valley — it is life rendered frictionless.
— nymag.com
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Pure House is among a handful of businesses that are renting rooms at a premium in exchange for access to amenities, a dormlike atmosphere and an instant community. For a certain set of New Yorkers, often new arrivals to the city with an income but no rental history, Pure House offers something of a reprieve. [...]
The arrangement is a commercial outgrowth of co-living, taking life with roommates to a different level.
— nytimes.com
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