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Pure House is among a handful of businesses that are renting rooms at a premium in exchange for access to amenities, a dormlike atmosphere and an instant community. For a certain set of New Yorkers, often new arrivals to the city with an income but no rental history, Pure House offers something of a reprieve. [...]
The arrangement is a commercial outgrowth of co-living, taking life with roommates to a different level.
— nytimes.com
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