The Hirshhorn Museum’s proposed Seasonal Inflatable Structure, also known as “the Bubble,” a project announced in 2009 and intended as an architecturally and culturally transformative space on the Mall, would operate at a loss in each of three scenarios examined in an assessment done by the Smithsonian. — washingtonpost.com
“We’ve said from the beginning, and the secretary [G. Wayne Clough] has said it, this is a bold project,” said Richard Kurin, the Smithsonian’s undersecretary for history, art and culture. “We’ve encouraged this, but it has to be raised by private money. In terms of doing that, we’re still trying to raise money for construction of the Inflatable Structure. We’ve been at this for some years. We hope its time has come now, but if not, we look forward to a better time.”
7 Comments
I don't understand, is the purpose of such an important national arts institution to make a profit?
No, but a non-profit does need to break even to have enough cash to at least operate.
And again, the purpose of every institution know to humankind is to make a profit, right? Because what else is anything good for? And how else can we judge the value of anything if it doesn't make someone, somewhere, some money? And why would we ever, as a culture, provide for places and ideas unless they make a profit?
i think the guys just being real not trying to say they need to make a profit.
Yes. My point was that non-profits (and everything else) simply need money to operate. They're not doing things to turn a profit, but they sure can't operate at a loss.
And a good point it was.
I'm just wondering why economic considerations are even being considered when we're talking about an art museum.
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