Give Coca-Cola points for architectural originality. It has built what looks like a series of red and white plastic blocks that have just been hit with buckshot and are exploding into shards. What is this thing? It is the Coca-Cola Beat Box, a “building that you can play,” as the company’s many young docents will exuberantly explain. — NYT
David Segal took readers on a tour of the corporate sponsorship pavilions at London's Olympic Park. Mr. Segal found corporate self-promotion run amok. Along with a range of architectural follies.
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