Since opening in mid-July, the Centre Pompidou's full-height media facade installation has turned into a major draw at the 2024 Olympic Games in Paris. By activating the iconic shell of the museum (which is about to close in the coming months in preparation for Moreau Kusunoki and Frida Escobedo‘s massive 2030 regeneration), the project done in partnership with Nike says it is revisiting the original design intents of Renzo Piano and Richard Rogers, whose architecture, in turn, inspired the design of the first Air Max sneaker. (As some readers may be aware, their original 1970 vision was supposed to include a massive 'Live Centre of Information' comprised of several satellite-fed television screens — a "sort of Internet before the Internet," according to historian Boris Hamzeian.)
The temporary project highlights different stories from the sports world, along with select artwork from the Centre's collection. It will remain on view until August 11th in sight of artist Raphaël Zarka’s skateable art installation Cycloïde Piazza.
One viral critical take, although not positive, was provided by sports writer Dave Zirin, who said it plays into the deliberate and "appalling" social cleansing of Paris for this year's games.
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