Perhaps the dream shoe for any Bauhaus enthusiast looking to stay "fresh," Nike has released their Nike Air Max 270 React with a lead colorway paying homage to the iconic Bauhaus school. The vibrant color palette would make any color theorist jump with excitement. The blue, red, yellow, and turquoise color accents are synonymous with the school — sure to catch the attention of any architecture or sneaker enthusiast.
Nike shares in their June news announcement, "The initial release of the Nike Air Max 270 React share a consistent foundation in art and design history. Each colorway translates a specific artistic style or movement in its blocking and hues. The lead launch colorway, for example, heralds the 100th anniversary of the Bauhaus's founding by recalling the school’s formal studies of asymmetrical balance." Nike notes the shoe will have other color options inspired by "mid-century color blocking" and "San Francisco psychedelia."
If Kandinsky, Klee, and Itten were alive today, perhaps we might find them sporting these eye-catching sneakers. The shoes could be the next "it" sneaker worn in the studio or during thesis reviews. Nike's Air Max 270 React will be released globally this July at a retail price of $150. Is it worth the price?
5 Comments
do they come in size 13 2E and can I get em at Roadrunner?
Have a nice colours, i I like it!
Misappropriation of the term Bauhaus for marketing
With truth in advertising the marketing would say "made in sweatshops with child labor". Which is what you are supporting if you buy Nike shoes.
Another new "low", like the Eames shoes -- totally unrelated to the movement (as the Eames sneakers are to anything the Eameses ever did).
These are more postmodern than Bauhaus.
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