Pantone has selected "Peach Fuzz" as its official Color of the Year for 2024. Twelve months after announcing "Viva Magenta" as its selection for 2023, the New Jersey-based company continued with the springtime palette with a light and bright color they claim will have an impact on an increasingly turbulent and divisive world.
"In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance," the Pantone Color Institute’s Executive Director Leatrice Eiseman describes. "A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless."
A staple of many modern-day cosmetics boutiques, coffee shops, startup offices, and other retail spaces has also become a runway favorite of late, according to CNN. The company has faced a fair amount of criticism over the 25 years of its program’s development, though as the institute’s Vice President Laurie Pressman explained online, it was born out of an attempt to stimulate "conversation around color" in design circles worldwide.
Once the announcement is made, the company’s sponsors are also presented along with their slate of special products designed in the color scheme. This year’s partners include Motorola, custom wallpaper manufacturer Spoonflower, Ruggable, and the Polaroid company. Five "curated" color harmonies are also made available for designers. Pantone is hoping that it will help evoke a positive spirit in the visual environment for the year to come.
"As we celebrate the 25th year of our Pantone Color of the Year program and the fundamental role color plays in our shared human experience, it is our hope that we have inspired you to look at color in a different way — that color and its connection to emotion and the expression of human feelings will take on a new significance, causing your eye to linger a little longer throughout the day on the tints and tones that surround you, as history unfolds from moment to moment," Pressman said finally.
Ever wondered how Pantone selects the Color of the Year? Read the rest of her 25th-anniversary interview here.
9 Comments
has it been a year already since we were last graced by the wonderfully inane pantone of the year jive?
"A shade that resonates with compassion, offers a tactile embrace, and effortlessly bridges the youthful with the timeless."
If that is the goal, I don't think I would have picked the name "Peach Fuzz."
But if I wanted to parody the Pantone COTY, I would write exactly the same text, select the same color, and give it the same name.
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PEACH fuzz, but the picture is a dandelion? Nothing is real.
are you suggesting that danelions cannot be peaches?
That's a real peach of a question, Non.
Fixed!
Donna, you're not appreciating the nuance of something neutral embracing the color of its surroundings.
Ok, true, but peaches seem like they literally glow from within, that yellow-pink light is so beautiful. Like a tree changing colors in fall, not one color but several, and glowing. Very baroque.
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