The official Pantone Color of the Year for 2025 is "Mocha Mousse." The coffee-inspired tone "transports our senses into pleasure," the company claims, while celebrating a connection to the natural world. It follows a 2024 in which the less-versatile Peach Fuzz was marketed as being the dominant color strain. The annual announcement is always followed by criticism about the brand tie-ins that accompany it (though, as the New Jersey-based institute's Vice President Laurie Pressman said last year, it is generally meant to instigate a "conversation around color" in design circles worldwide).
Pressman says of the 2025 selection: "The everlasting search for harmony filters through into every aspect of our lives including our relationships, the work we do, our social connections and the natural environment that surrounds us. Harmony brings feelings of contentment, inspiring a posi9ve state of inner peace, calm, and balance as well as being tuned in with the world around us. Harmony embraces a culture of connection and unity as well as the synthesis of our mental, spiritual and physical well-being."
Thoughts on Mocha Mousse?
17 Comments
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This shit colour perfectly represents both the upcoming year (esp in USA) and this silly fashion pantone jive fad.
It's close but turd is a little different shade but that might very well be 2026 color. It'll probably be one shade variant to another until we finally get decent people of the U.S. ceases to exist and new nation(s) are formed and we can move on in a new chapter. As if Canada would become states of the U.S. It would more likely be the opposite.
Looks like another shade of shit to me.
yum!
Mocha Mousse is mucho mousy.
Just now... Bingo!
fetid
Goes perfectly with the word of the year "Enshittification"
I love this word. I know it's supposed to be about tech getting worse but I like to apply it to everything.
Yes, it explains the general state of the world these days quite well.
Next year's color:
Musky Mint
—a finely tuned color in step with the rarified temper of our times and the churning content of our heads and stomachs. It lingers in memory, and even though it isn't scented you sense it has a smell embedded, ethereal, indefinable, indelible, indigestible.
Slightly seriously, I do wonder what the anti-woke crowd makes of the Pantone COTY. They do set themselves up for backlash.
I'm an amateur. I'm hoping others come up with better COTYs.
Red Rage for 2025! The color of perimenopausal women who have Had. Enough. Of. This. Shit. and do not give one single fuck about putting our own supposedly useless old bodies on the line against fascism, bullying, greed, and lies. We may not be bleeding red ourselves every month now, but we're not afraid to see blood on others if they are being cruel. The cold scabby red of our willingness to be polite when you tell us we're being "hysterical." The ruby red of the lipstick we wear because we don't give a damn if you think we're "too old" for it. The bright loving red we still have in our hearts for the children, the vulnerable, the voiceless in our communities. Red Rage for 2025.
Yep.
This
In a lighter vein—
Moose and Squirrel
Better, no?
"If one had but 3 markers to define the arc of humanity on this mortal coil they would be fire, the wheel, and The Pantone Color of the Year." - Albert Einstein
History of the Pantone Color
Starting around 450 BC once a year all along the Euphrates a week of festivals would spontaneously erupt to commemorate a symbolic color that united all people through out the land. These festivals featured music, dance, food, and drinks often going well into the night.
Not coincidentally a number of scholars have noted that a significant population growth in the surrounding area could be directly attributed to these festivals where a porridge like beer was consumed in heroic and sometimes mythic proportions.
The first colors were bright and vivid undoubtedly influenced by the ingestion of Psilocybin mushrooms by the Shamans tasked with choosing the color.
Over the years the festivals were replaced by a more serious approach. A Pantone Council or The 25 as it would come to be called was formed. It was decreed that a new color would be selected every year. It then became necessary to establish rules for both the selection process and who would be selected to choose the color.
It is shrouded in mystery but some things are known.
The selectees are notified by mail in a plain brown manila envelope. They come from all over the world representing all the major arts.
The meeting place is an abandoned monastery in the Swiss Alps. Its exact location is a closely guarded secret. Selectees are required to walk barefoot for 10 kilometers as part of a spiritual cleansing process.
Once they arrive and have a group meal together they then go to separate cubicles and meditate 8 hours a day for 7 days.
A bell is rung, a scribe is summoned, and the selectees converge in a high ceiling hall to voice their choices for the new Pantone Color of the Year. Sometimes alliances are formed quickly and are dissolved just as fast. Sometimes a lone selectee has an inspired insight that creates a quiet unanimous consensus. Rare, but it happens more often than one might think.
I just bet you thought it was some tawdry marketing ploy. It is a sad commentary indeed that anyone could or would think that. It only goes to show just how much
the world needs the Pantone Color of the Year right now.
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