Color plays an important role in architecture. Whether it's to create a mood or embellish on an interior's detail colors helps architects and designers convey many things, some have made entire careers out of color and its uses. Just ask Verner Panton, Josef Albers, or Paul Klee, color and color theory is a specialization that shouldn't be overlooked.
The Pantone Color Institute, the world leader in global color research and trends, has announced the Pantone Color of the Year for 2020. PANTONE 19-4052 Classic Blue will is the color many have been praising since Pantone made the announcement.
Leatrice Esieman, the executive director of the Pantone Color Institute shares in a press statement, "We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on. Imbued with a deep resonance, Classic Blue provides and anchoring foundation. A boundless blue evocative of the vast and infinitive evening sky, Classic Blue encourages us to look beyond the obvious to expand our thinking; challenging us to think more deeply, increase our perspective and open the flow of communication."
For some, many may see the announcement of next year's color of the year as another trivial trend made to excite the masses. However, how important are these color announcements and the whole concept of "color forecasting." Last year Bruce Falconer of the New York Times Magazine wrote an inquisitive feature reflecting on the "worth of color." In his piece, he dives into the vetting process for color of the year and what this process of color forecasting means.
In re-reading the feature, something that stands out is a quote taken from Ellen Sideri, founder and chief executive of ESP TrendLab in the garment district in New York. "Pantone did not create desire for color. It has, though, facilitated the use of color globally by creating a common digital color language." A result is that "our culture has become super visual, and more than ever before. Color has become a definer of many things."
After reading this and reflecting on the statement, Eiseman uses to explain the reasoning behind the color choice, it's difficult to argue against the tone Classic Blue aims to set for the upcoming year. "As technology continues to race ahead of the human ability to process it all, it is easy to understand why we gravitate to colors that are honest and offer the promise of protection. Non-aggressive and easily relatable, the trusted PANTONE 19-4052 Classic Blue lends itself to relaxed interaction. Associated with the return of another day, this universal favorite is comfortably embraced."
13 Comments
it's Paul Klee, not Keel!
SMH!
your heart is an empty room, with walls of the deepest blue
Thank you for spotting that. We have corrected it.
This is horoscope level dumb.
Could be worse, could be MAGA red.
When I brought up the Color of the Year, Shah trod carefully at first — “I’m not going to say anything about what I think about this, O.K.?” — then went on: “You might go: ‘Oh, my God! That’s the most awful color in the world! Who would choose it?’ And then you’re like, ‘I better be careful, because it’s the Pantone Color of the Year, and everybody’s looking at it, and if I don’t, I could be left out.’ When you’ve got a platform like that, you can say it’s the color of my toenails! Can I afford not to do it, even if I don’t believe in it? It’s a lot of smoke and mirrors.”
-- David Shah, editor and publisher of the “Pantone View Colour Planner.”
https://www.nytimes.com/2018/0...
I'm Classic.
why was my comment hidden?
no one likes death cab for cutie 'round here?
We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.
The color for the age of Trump (um, and Democrats). But we'll soon get tired of it.
How does this work? We paint a building Classic Blue next year, but will have to repaint it the following year with the next color so we can be au courant?
Tangent: has anyone ever read through a long list of often-ridiculous color names devised by paint companies? It can be hilarious.
When I'm given the opportunity, I pick colours/materials because of their ridiculous names. This may, or may not be, the reason why I don't pick finishes for our clients.
Two words: bastard amber.
One reason being you cannot trademark 'yellow' but can trademark 'eat moar corn'.
How much did Facebook pay for this honor?
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