He [Kahn] was enthusiastic about welcoming “another world-class venue to the capital, to confirm London’s position as a music powerhouse” when the sphere was announced in 2018; yet the following year, his planning officers’ first report concluded that it did not comply with his own London Plan. He is in a bind. Will he side with the Labour borough and listen to the locals, or back his development corporation in the hope of using this brash bauble to buff the capital’s post-Brexit brand? — The Guardian
The Guardian critic Oliver Wainwright explores the sordid dealings behind the gigantic $1.8 billion orb he describes as "the apogee of 360-degree advertising, the ultimate building-as-sign […] the stuff of Robert Venturi and Denise Scott Brown’s neon-soaked dreams."
The MSG Sphere fate is still very much up in the air ahead of a scheduled September planning council meeting. Residents in London's Stratford and nearby Hackney neighborhoods have lodged complaints pertaining to the light and noise pollution caused by the 4.7-acre LED-clad structure.
6 Comments
The adverspire atop salesforce is bad, this would be worse.
Honest question, and pardon my ignorance if I'm mistaken, but does the *art installation* at the top of Salesforce Tower ever get used for advertising? Or are you saying the art itself is the ad...? The only one I vaguely remember being influenced not 100% by the artist was Sauron on Halloween.
i read this as: "He [Kahn] was enthusiastic about welcoming 'another world-class venue of capital...'"
feels more appropriate..
In the future every aspect of your already thoroughly mined existence will be used to project "personalized" holographic advertising (and propaganda) that follows you around.
Minority Report had a version of this. Gross.
THEY SHOULD PUT IT ON A BIG STICK LIKE A LOLLIPOP SO YOU CAN SEE IT FROM FARTHER AWAY
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