MVRDV has completed its second facade at a flagship store for Italian jewelry brand Bvlgari in Bangkok. Located in the IconSiam department store, one of the largest malls in Asia, the project follows MVRDV's first facade design at a store in Kuala Lumpur that opened in 2018.

"With this design, we bring a Roman zest for life to Bangkok," said MVRDV founding partner Jacob van Rijs in a statement. "We are working on several Bvlgari stores simultaneously, always making sure that we use high-quality materials such as natural stone, tinted glass, copper, and gold as a basis. Though all the designs will be unique to their location, each will have a distinct Bvlgari signature."

MVRDV's facade designs for the Bvlgari stores take inspiration from the portals and cornices on the brand's very first store in Rome, located on Via dei Condotti since 1905.

The cornice form became a motif that MVRDV developed as a defining feature across the Bvlgari facades, deploying them in a variety of configurations allowing the design firm to play with numerous patterns and combinations.

The windows at the IconSiam location utilize a wide array of colors and degrees of transparency. At the ground level, transparent glass creates the shop windows, while on the two upper levels, opaque windows allow VIP visitors a greater sense of privacy.