The art market is rapidly changing, and even the big players aren't immune to the need for adjustment: auction power house Sotheby's today revealed a few conceptual glimpses into a dramatic reorganization and expansion of its NYC headquarters at 1334 York Avenue.
The redesign, led by OMA Partner Shohei Shigematsu and Associate Christy Cheng, optimizes the currently inefficient, sprawling distribution of locations of employee, client-serving and back of house spaces throughout the massive building; increasing the available exhibition space from 67,000 to more than 90,000 square feet—the equivalent of two acres.
"Our conceptual proposal clarifies the overall flow through the building by restacking and consolidating complementary programs while freeing up space for improved connectivity and openness—new retail, gallery and client spaces span the first four floors to better engage clients and visitors," explains the project description.
"Across the bottom four levels of Sotheby’s headquarters, 40 new galleries of 20 distinct types ranging in size, scale, material, and form respond to the different types of sales, exhibitions, and events that are hosted at Sotheby’s. The level of the first floor has been raised, with a new double-height gallery to create a seamless connection between the street and exhibition. This gallery is immediately connected to the second floor, through interior windows that look from the second floor down to the first floor space, providing visitors with a unique vantage point to view art."
"A dynamic repertoire of spatial conditions for display—from white cube, double height, enfilade, corridor, cascade, octagonal and L-shaped—can be used individually or as clusters, to accommodate various programming as well as the display of Sotheby’s diverse portfolio. Individual gallery clusters can be closed for art install while the majority of the floor remains open for exhibition, enabling a rapid and efficient turnover of exhibition spaces which is typically every 3-4 days."
"We wanted to embody Sotheby’s ambition to reinvigorate and enhance the client experience by introducing high-flexibility through reorganization of programs and diversification of gallery spaces," remarked Shohei Shigematsu on the redesign concept.
"The new headquarters is designed for openness and discovery—all public facing programs are shifted to lower levels, unlocking the public potential of the building. A taxonomy of galleries can be used separately or as clusters to allow curatorial freedom, driven by business model shifts and expanding repertoire of programming."
The new galleries will be officially unveiled on May 3rd with the company’s marquee May exhibitions and auctions of Impressionist & Modern and Contemporary Art.
1 Comment
Those renderings are to me, indistinguishable from a museum. Suppose that shouldn't come as a surprise. Both are contemporary culture-marts. For a business HQ though, expected more open-plan back-office space?
Perhaps those are the opaque upper stories not fleshed out in the first sketch? Just not represented in presented renderings?
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