For its 2019 Summer Block Party exhibition, the National Building Museum has reenlisted Rockwell Group's experience design studio the LAB to transform the museum's atrium. The New York-based architecture firm also designed the museum's 2012 exhibit Play Work Build, one of NBM's most highest-attending events ever.

David Rockwell's 10-year old experimental studio has become known for their narrative-based experiences in physical spaces and digital-physical hybrids. One of the projects that brought them to prominence was their design for The Cosmopolitan of Las Vegas, where the lobby pillars are wrapped with animated digital content. The firm is currently working alongside Diller Scofidio + Renfro on the highly-anticipated Shed project. 

For this year's Summer Block Party installation, the team will re-envision the museum's historic home as the Lawn, details for which are still forthcoming. Since its beginning six years ago, the annual immersive experience has become a huge draw. Previous iterations have been led by a rotating cast of heavyweight design studios such as Studio Gang, Snarkitecture, BIG, and James Corner Field Operations. As in previous years, the exhibit will open on July 4th, and run through the rest of the summer alongside relevant programming and events.