The world-renowned architecture, interiors and planning firm FXFOWLE Architects will now go by the name FXCollaborative. Originally founded 40 years ago as Fox & Fowle, the firm is rebranding with a new logo and a new location. In less than four years the firm will move from their long standing Manhattan location into a Brooklyn building of their own design.
The firm's new logo was designed by Pentagram. Michael Bierut, partner at Pentagram said, “The new identity is not so much a logo but a statement of purpose and a commitment to a way of working.
Claiming the scarce middle ground between small boutiques and large global firms, FXCollaborative's new name reflects their core values of information and knowledge exchange expressed by few boundaries between disciplines and typologies.
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