Global sportswear giant Puma was accused today of irreversibly damaging 17th-century architecture in Delhi's historic quarter as part of an advertising stunt to promote a new line of shoes. — NDTV
For their latest shoe ad dubbed "Suede Gully," Puma spraypainted large, colorful murals over several buildings in Old Delhi, a centuries-old quarter and heritage area. The stunt has conservationists outraged, claiming that the graffiti has caused permanent damage to the carved sandstone, limestone plaster and Lahori bricks.
Rules to protect Delhi's heritage sites do exist, as does one that specifically forbids advertising on historic buildings. However, laws protecting these sites from destruction are rarely enforced and the sportswear brand was granted all of the necessary permissions for their graffiti clad campaign.
2 Comments
This is funny, cuz Indians have been defacing these buildings for years and years, with things much worse than spray paint (think urine, chewing tobacco etc).
^the whataboutism is strong in this one.
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