NBBJ and Visual Vocal will leverage current-generation VR and augmented reality (AR) systems, with a near-term focus on mobile VR platforms for optimal accessibility and scale. While a number of firms in the design industry have examined the promise of VR, this partnership marks the first instance of an established design firm incubating a VR startup inside its own offices and developing new tools to improve decision-making and remove waste from the design process. — 12newsnow.com
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VR architecture is boring
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