For the 2016 Spring/Summer Prada Real Fantasies, AMO graphically reinterprets the Indefinite Hangar as a synthetic sunset fixed within a 3 dimensional blank space. The abstract hangar is populated with geometric objects and furniture. Characters move through a neutral scene between the undefined and distilled fragments of daily life. The horizon and scale constantly shifts, manipulating the frame and disrupting a linear sequence: an artificial landscape where fiction and collection collide. — OMA
OMA and its think tank counterpart, AMO, have deep ties to the fashion world, in particular with Prada. Alongside built work by the architectural powerhouse, notably the recently-completed Fondazione Prada, OMA/AMO has designed runways, look books, and videos for the Milanese luxury brand.
Since 2012, that collaboration has produced graphic short movies showcasing new collections under the project banner "Real Fantasies." For the 2016 Spring/Summer collection, AMO imagined a world of pure architectural extension, a CAD utopia unblemished by reality.
Described as a "3 dimensional blank space," the setting of the video seems locked in an endless sunset. Lithe models ride a train past a city of pure geometry, which morphs seamlessly into an unending picture window.
It's visual porn at it's best and well worth a look. Watch the video below, and for more connections between fashion and architecture, check out these links:
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