Here’s our first peek at Simon Baron Development, Quadrum Global and CRE Development’s three-tower Long Island City development slated to rise alongside the former Paragon Paint factory building at 45-40 Vernon Boulevard. Permits for the first tower were filed with the DOB back in June and detail a 28-story, 296-unit rental tower designed by SHoP Architects. — 6sqft.com
9 Comments
If this were designed by BIG, the Kim Kardashian of Architecture, it would have 20 comments by now.
SHOP....is now boring.
I hate public review renderings. The purpose is to make it seem like nothing interesting is proposed, and in most cases they succeed. All I see is a bunch of people lounging around verdant landscaping with some buildings in the background.
ZzzzzzzzZzzzzzzzZzzzzzzz
Actually the reality is this and BIG are exactly the same, it's just the marketing that is loathsome.
actually BIG would at least make the structure hard to build with some pyramidal or subtractions bit....This does look like a Donald Trump Tower (not to ever knock Costas Kondylis)
Sometimes you just want to make a generic building and sell some real estate. Nothing wrong with that.
The site plan is very clever. I'm generally against facadectomies, but in this case the tower is moved far back into the block so the mass of the historic four-story masonry building remains at street level.
SHoP always does good work. I don't doubt this one will be excellent, too.
A facadectomy would be fine. But they are removing the only intersting artifact of the factory's facade, which is that thick green crust of paint. The grunge is what makes the building interesting. There isn't really anything else to it.
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