Lego's 57-year-old toy empire was built on plastic. But now the giant Danish toy company is investing millions into getting rid of it. By 2030, Lego bricks will no longer be made from ABS, the oil-based plastic in the 60 billion blocks the company makes each year. — Fast Co.Exist
Lego has already spent a good deal of effort trying to minimize its carbon footprint, including investing in wind farms. But the plastic toys themselves account for roughly three-quarters of their footprint.
Three years ago, the company set a goal to find a sustainable alternative to petroleum-based products by 2030. Now, they're spending 1 billion Danish kroner into a new plant specifically for experimenting with sustainable materials. Lego already utilizes recycled plastic, but because of difficulties with the recycling process, they're turning to bio-based plastic alternatives.
"We're looking at every opportunity out there that's more sustainable than what we have today," Roar Trangbaek, press representative for Lego Group, told FastCo.Exist.
4 Comments
(everything is) Awesome! For 57 years legos have been causing global warming. Just 15 more years to a cooler planet!
Finally! Those Danes are such hogs.
Now I know enough to be ashamed of my childhood ouevre.
your oeuvre ovre-heated mother earth!
#fingerofshame
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