When he was a kid, Ned Cramer, editor in chief of Architect, wanted to be the first architect-pope. After enrolling in architecture school and weighing his papal options, he decided to do neither, focusing instead on writing and publishing for the profession. He's now the brains behind media firm Hanley Wood's Architect Group, serving as group editorial director for Architect, Architectural Lighting, Residential Architect, EcoStructure, EcoHome, EcoBuilding Pulse and MetalMag.
We spoke with Cramer about his career path and the state of architecture media, and the role of Architect as the AIA's official publication. Cramer and the whole Sessions' crew will be at the AIA National Convention next week; keep an eye (and ear) out for us if you'll be there!
Listen to episode twenty-eight of Archinect Sessions, "Ned Cramer's Fantastic Fineprint on the Art of Publishing":
Shownotes:
The AIAS Studio Culture survey (take it if you're a student!)
Ain't No Party Like an Archinect Party: Treatise Launch at the VDL House
Syracuse Superjury, feat. Donna Sink!
Nicholas' piece on the nontraditional work of landscape architecture practice, GRNASFCK
6 Comments
I really appreciate Ned's comments about the starchitects: they were once young rebels, and now are completely establishment. That's a strange and no doubt difficult shift in perspective to have to navigate.
And I know from recent experience that when you put your own work out there, the barbs can hurt (to me at a *significantly* lower level than to a star, of course).
i know he said he wanted to buy that etching, but would love to see a photo of it, after he buys it of course....
since same week in the mail came the morphing book by Joseph Choma (from Archinect ;)...and some of his stuff looks like continuous etching via the computer on wood
Donna and Ned's explanation made me think of and dig up this qoute, although Grnasfck also reminded me of this essay.....think of what Zaha and others were doing in the beginnging as liberating and then think of them somehow becoming captured by the "neoliberalism" apparatus, the free market of architecture flattened into real estate.....now Girgio Agamben from Profanations - ".All apparatuses of power are always double: they arise, on the one hand, from an individual subjectivizing behavior and, on the other, from its capture in a separate sphere. There is often nothing reprehensible about the individual behavior in itself, and it can, indeed, express a liberatory intent; it is reprehensible only if the behavior – when it has not been constrained by circumstances or by force – lets itself be captured in the apparatus." ???
Donna, isnt that the same for bands too...maybe they need to die young like jim morrison before becoming complete sellouts...
http://hardcorearchitecture.tumblr.com/
The native/sponsored content issue seems fraught with risk for most old/digital media companies. Andrew Sullivan at the old Daily Dish had a lot of thought/comments on that...
Is the only way to address those sorts of concerns to clearly label this type of content? Would be curious to find out whether or not this content gets more traction than other types. Or is the main goal/reason not "traction" but money that is paid?
I also wonder what is more dangerous in terms of long term trends: listicle/click bait or sponsored/advertising content...
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