'The content of the exhibitions should make the countries look different, not the size of their pavilions. Also we felt that this expo would be exactly the right place to start focusing on content, because it simply seems embarrassing to address this very important topic and at the same time built enormous, dramatically curved pavilions with facades in wavy plastic or with spectacular waterfalls or whatever.' - Jacques Herzog — uncubemagazine.com
In a recent interview with Berlin-based architecture magazine Uncube, Jacques Herzog dishes in on why he ditched the 2015 Milan Expo back in 2011, along with the rest of the masterplanning team that included Stefano Boeri, William McDonough, Ricky Burdett, and Herzog's own firm Herzog & de Meuron. In the interview, Herzog believes the Expo organizers weren't "powerful or courageous enough" to convince their own organization to support their "radically new" content-focused master plan in an attempt to redesign the world exhibition, as opposed to the traditional model of showcasing national pavilions. With the Milan Expo coming up in May, Herzog expects it to be yet another "vanity fair".
You can find some of the Milan Expo pavilion proposals here.
2 Comments
How different from Mr Koolhaas' latest comments on Dubai.......
How very true, I'm afraid......
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