Luxury brand Porsche Design recently launched a closed invite-only competition to find the architect for their Porsche Design Tower in Frankfurt, Germany. The winning proposal will have the most fitting urban architectural concept along with ideas for the surrounding outdoor spaces. The project will be Porsche's debut in real estate in Europe. — bustler.net
Out of a goal of 20 participating architecture teams, the first six firms to compete are:
Find out more about the project on Bustler.
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This idea of branded housing as a designer product is intriguing, though it also seems about 20 years behind the rest of the fashion/ design world. And it's going to take a better effort than this to catch on.
The Miami project website doesn't even seem to work. Is that the essence of high design?
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