In which Economy. and Testbedstudio singlehandedly save the Nordic pavilion.
With their slick presentation of completed urban design projects from Sweden, Norway and Finland, the Nordic pavilion took a while to get the picture: this year it's about people and architecture.

At the last minute, they brought in Tor Lindstrand, who recently founded the project, Economy.. In collaboration with Testbedstudio, they initiated At Work With, an office environment with a three month residency program in the Nordic pavilion. Conceived as a productive environment for seminars, screenings, discussions, displays, projects, models, meetings, cooking and more, they have invited a series of young offices to relocate their staff, materials, process and projects temporarily to this very public site. You can follow the residencies on the At Work With blog.

Tor Lindstrand described to me his interest in the horizontality of the design process (the table) as opposed to the verticality of the finished presentation (by contrast, the rest of the slick pavilion).




Archinect actually met Tor Lindstrand a couple years ago in Second Life, where he was running a Stockholm studio utilizing Second Life as a mode to explore ideas of architecture and representation. Alas, you may be disappointed to learn he looks nothing like his avatar. ;)