Location:  40 Broad Street, 1st Floor, Boston, MA

Firm:  Originator of high-performance dry erase paint

Area:  7,600 s.f.

Goal:  Relocate an innovative company to a prime downtown Boston location and fully represent their brand through a contemporary and energetic design

Design:  IdeaPaint’s new 7,600 square foot work space seamlessly blends elements of a working showroom and a collaborative office environment. Nearly two-thirds of the space is writable surface, offering a real-time demonstration of IdeaPaint’s myriad applications. 

Upon entry, one is greeted by an informal, approachable reception area – a “hello space” – which sets the tone for the vibrant and open office space. Comfortable seating and writable surface on the signature blue wall give employees a space for interaction and self-expression. A modern and intentionally random palette of gray hexagon carpet tiles reinforces the design concept of interconnected and free-flowing space. Vibrant blue tiles highlight key gathering spaces, while at the same time echoing IdeaPaint’s brand identity and bold graphic aesthetic. The heart of the office is the communal café which provides viable work and meeting space as well as a fun get-away for employees. The cafe embraces the concept of employee mobility, offering a place to work and gather other than the conference room and workstation. This concept was critical to the project vision, and encourages inspired thinking and flexible “on the spot” interaction between co-workers.

IdeaPaint’s new workspace perfectly balances personal and communal needs by providing private space for focused work, and collaborative space which fosters team work and invention. The space feels connected to its downtown setting through large windows that offers view in from the streetscape- reinforcing the concept of a “working showroom.” The workplace brings out the best in current employees and is key in attracting new talent.